Considering User Experience: Balancing Creativity and Usability

Entrepreneur
Author
Qubit is a digital customer experience delivery platform designed for marketing and ecommerce professionals.
What makes a good website? Considering the user is perhaps the best place to start. More specifically, one term that is often used in the e-commerce world is User Experience (UX), which encapsulates a multitude of disciplines. Fundamentally, the aim of UX is to understand users and present to them an experience that meets their needs.

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