Product Development Strategy

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Author
Alejandra Caro & Alessandra Basso
From 'Commercialising Creativity': A report commissioned by the British Fashion Council in collaboration with London Business School and in partnership with Land Securities.
At the initial stage of a fashion business, scarce resources and low control of the value chain can constrain product development. Identifying which products to offer, where to expand and how to do it is necessary to ensure organic growth of the business and to avoid incurring unnecessary expenses.

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