Setting up a Pop-Up Shop

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Author
Abigail Freeman & Anna Trotter
The world's largest network of retailers, space owners and brands collaborating on creative retail experiences.

Pop-up shops are an integral part of many brands’ marketing and growth strategies. Once an experiment designed to test out products, pop-up shops are an excellent way for fashion designers and creative business owners to launch a collection, test locations or build brand awareness. A pop-up does not have to be a costly, kitsch or complicated exercise. With the right knowledge and tools, any brand can deliver a high-impact experience tailored to suit both their needs and those of their target audience.

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