PRIVACY POLICY

1 INTRODUCTION

The British Fashion Council (“us”, “we” or “our”) is the data controller of your Information for the purposes of the Data Protection Act 1998 and related regulations (the “Act”). We respect your privacy and we are committed to protecting your personal information as that term is defined in the Act (“Information”). We comply with the principles of the Act and aim to maintain consistently high levels of best practice in our processing of your Information.

This Privacy Policy (“Policy”) is intended to inform you how we collect, use and disclose your personal data. This Policy is intended to assist you in making informed decisions about your Information when using our website or the services provided by us or our group companies. Please take a minute to read and understand the Policy.

By using our website and services you consent to our collection and use of your Information as described in this Policy. If we change our Policy and/or procedures, we will post those changes on our website to keep you aware of what Information we collect, how we use it and under what circumstances we may disclose it. Your continued use of the website or services after this Policy has been amended shall be deemed to be your continued acceptance of the terms and conditions of this Policy, as amended. We encourage you to bookmark this web page and review this Policy regularly.

In addition to this Policy, each service offered by us (or our affiliates or companies) may have additional privacy provisions that are specific to the particular service. These supplemental provisions are made adjacent to the particular service at the time your Information is collected.

2 WHAT INFORMATION DO WE COLLECT?

All your Information will be held and used in accordance with the Act where applicable. If you want to know what Information we collect and hold about you, please write to us using the Contact Form.
When you visit and use our website or request our services you may provide us with or we may collect your Information such as your postal address, email address and other personal information. You may provide or we may collect this Information in a number of ways:

2.1 Information you voluntarily provide to us
We collect and maintain Information that you voluntarily submit to us during your use of our website or services. For example:
(a) when you register on our website or for a service, you may provide us with certain Information including your name, email address, screen name, password and demographic information;
(b) where our website contains a clipboard function, you may create and add to your learning path by providing Information about your interests;
(c) if you sign up to receive a newsletter, a magazine or participate in any event, you may provide us with contact information (e.g., email, telephone and/or or physical address); and
(d) you may provide us with Information in the course of email, customer support interactions and surveys.
Different websites operated by us may ask for different pieces of Information. You can choose not to provide us with certain Information, but this may stop you from gaining access to a service or limit the features that you can use on our websites. For more information, please see the “How We Use Your Information” section of the Policy below.

2.2 Information we collect through your use of our Website
As you use our website, Information may also be passively collected by us through our use of cookies, pixels, beacons, log files and other technologies. This Information allows us to deliver more helpful information, services, tools and advertisements. Please see our Cookie Policy for more information.

2.3 Information we receive from third parties
We may also combine online and/or offline information received from third parties (including our associates and affiliates) with your Information. The third party information is used for a variety of purposes including to verify other Information about you (e.g., verify your mailing address to send you requested products or services) and to enhance the content and other information we provide to you.

3 HOW WE USE YOUR INFORMATION

We will use your Information in the ways described below and as described at the time that the Information is collected.

3.1 Business Purposes
In general, we use your Information as necessary or appropriate for our business purposes including to:
(a) register you and provide you access to the website or services requested by you;
(b) respond to inquiries or requests that you direct to us;
(c) fulfil your requests for products or services;
(d) send communications and administrative emails about the website or our services;
(e) personalise and better tailor the features, performance and support of the website and our services for your use; and
(f) analyse, benchmark and conduct research on user data and user interactions with the website and our services.

3.2 Marketing
Where you have provided us with the appropriate consents, or where the Act entitles us to do so, we may send you marketing materials about other products or services offered by us, and/or products or services offered by our sponsors, associates and affiliates. In addition, where you have provided us with the appropriate consents, we may also pass your Information to selected third parties for marketing purposes.
However, be assured that we understand the irritations of unsolicited communications and we are fully committed to ensuring the rights and obligations set out in the Act and the Privacy and Electronic Communications Regulations 2003 are respected.

3.3 Behavioural Advertising
We believe that the content on the website and any promotional material is more interesting to you when it is relevant. Accordingly, where you have consented for us to do so we may customise the advertisements, content or promotional materials that you see based upon:
(a) the Information you voluntarily provide to us;
(b) geographic location information, which we may determine through your IP address, from your mobile device, or other ways;
(c) data we receive from third parties; or
(d) your visits to our website or your use of our services (commonly referred to as "Behavioural Advertising"). Please see our Cookie Policy for further information.
Advertisers or other third parties using our website may also engage in Behavioural Advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties' use of cookies or web beacons or what they do with the information they collect.

4 CAN I FIND OUT WHAT PERSONAL INFORMATION THE BRITISH FASHION COUNCIL HAS ON ME?

Under the Act you have the right to request a copy of the Information that we hold about you. There will be an administration fee of £10 associated with this request and it will require two pieces of identification to prove your identity. Please make a written application to British Fashion Council, Somerset House, South Wing, Strand, London, WC2R 1LA.

5 HOW DO WE DISCLOSE INFORMATION TO THIRD PARTIES?

We may share your Information with third parties as specifically approved by you or under the circumstances described below.

5.1 Disclosure for legal reasons
We may disclose your Information if we are under a duty to disclose or share your Information to comply with any legal obligation or in order to enforce or apply or fulfil our terms and conditions and other agreements or protect the rights, property, or safety of our users, associates, affiliates or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.
We use a number of third party organisations to help provide a professional service to our users (i.e. fulfilment bureaus and website designers). These organisations act as data processors and are strictly controlled in how they may/may not use your Information and we remain responsible for the protection of your Information.

5.2 Changes to our Company
In the event we go through a business transition (such as a merger, reorganisation or outsourcing of a product or service) your Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Policy.

5.3 Message Boards and Chats
We may make message boards, chat rooms, and other interactive forums available as part of our services. You should be aware that any Information which you post to these interactive forums or otherwise choose to make publicly available, may be disclosed and available to all users who have access to that portion of our website or services. By using these interactive forums, you agree that we are not responsible for any Information that you disclose or communicate in such forums, and any disclosures you make are at your own risk.

6 UPDATING AND CONTROL OF YOUR INFORMATION

There are a number of ways in which you can control the collection, use, and sharing of your Information and update your Information and preferences.

6.1 Opting-Out on Receipt of Marketing Communications
When you receive marketing communications from us you will have the opportunity to "opt-out" by following the unsubscribe instructions provided in the marketing e-mail or newsletter.

6.2 Contacting Us
If your Information has changed or if you no longer wish to receive marketing communications from us then you can amend your Information or update your preferences if you email us using the Contact Form.
Please note that:
(a) even if you delete Information, we may retain your Information in conformance with our data retention policy; and
(b) we are not responsible for updating or removing your Information contained in the lists or databases of third parties who have been provided with Information as permitted by this Policy.

7 THIRD PARTY LINKS AND SERVICES

Please remember that when you use a link to go from our website to another website or you request a service from a third party, our Policy no longer applies. Your browsing and interaction on any other website or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies. We do not monitor, control, or endorse the information collection or privacy practices of any third parties. We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices. This Policy applies solely to information collected by us through our website or services and does not apply to these third party websites and third party service providers.

8 WHERE WE STORE YOUR INFORMATION

The Information that we collect from you may be transferred to and stored at a destination outside the European Economic Area. Your Information may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting Information to us, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your Information is treated securely and in accordance with this Policy and the Act.

9 SECURITY OF YOUR INFORMATION

We follow appropriate security procedures in the storage and disclosure of your Information so as to prevent unauthorised access by third parties. We also require those parties to whom we transfer personal information to comply with the same. However, unfortunately, the transmission of information via the Internet is not completely secure. So, we cannot ensure the security of your Information transmitted by you to us via the internet. Any such transmission is at your own risk and you acknowledge and agree that we shall not be responsible for any unauthorised use, distribution, damage or destruction of your Information, except to the extent we are required to accept such responsibility by the Act. Once we have received your Information we will use security procedures and features to prevent unauthorised access to it.

10 HOW TO CONTACT US

If you have any questions regarding privacy or this Policy, you may contact us as follows:
British Fashion Council, Somerset House, South Wing, Strand, London, WC2R 1LA, or via the Contact Form.