Basics of Trade Shows

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There are a number of benefits to exhibiting your collection at trade shows such as the Designer Showrooms at London Fashion Week and London Collections Men. Exhibiting usually involves an exhibitor fee, which can be daunting, however these fees may be lower for younger businesses, and the benefits often outweigh the costs. From visibility to credibility, the benefits of exhibiting at a trade show for your business are multiple. Establishing a brand presence, whether big or small, at a trade show gives a powerful platform for meeting new buyers, reaching out to existing stockists, and building a more established brand through press coverage and word of mouth.

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