Understanding and Managing your Cash Flow

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Sylvie Freund-Pickavance
Group Strategy and Business Development Director, Value Retail
Managing cash flow is one of the most essential things for any fashion brand. To manage a business effectively, there are three key financial statements that are important to understand: the profit and loss account (a business trading result over a given period of time); the balance sheet (the picture of a business assets and liabilities at a specific time); and and the cash flow (the flow of money in and out of a business over a period of time).

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